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Pre-Flow event

Floor 2, next to Specsavers

On the one hand we love everything new. On the other hand we love second hand.

At Redi, every style is in style. Together with Flow Festival, we want to encourage and help you to find your own style!

How would you combine the new, the old and the surprising? Get inspired by outfits created by stylist Laila Lindqvist, tour our fashion stores, dive into the second hand shops and find great pieces at the influencers’ flea market!

Enjoy the Flow vibe in advance and let a photographer capture your summer look in a photo!

The music for the event is provided by DJ Tommy Partynen (Radio Helsinki). His set will feature music from carefully selected Flow Festival performers. In keeping with the theme of the event, the new, the old and the surprising will be played. Style is free but compulsory!

Find something surprising for your style from the influencers’ wardrobes.
They will be selling:
<3 Noora Shingler – influencer & Redi’s sustainability god mother
<3 Outi Pyy – sustainability influencer
<3 Laila Lindqvist – stylist and fashion influencer
<3 Meri Vahtera – artist & flea market enthusiast
<3 Ida Starck – make-up artist and flea market enthusiast
<3 Essi Eirene – DJ & interior designer.

The event space has two fitting booths with mirrors and two mirrors can also be found outside the fitting rooms, so trying on and styling is easy!

Come and craft a lovely summer flower tattoo from seasonal floral waste. In this workshop you can let your creativity blossom! You will get your own three-dimensional flower tattoo that you can attach wherever you want! 

The nonstop flower workshop will be run by the professional staff of the Urban Green florist’s located in shopping center Redi. Workshop guidance will be provided in Finnish and, if necessary, in English. The workshop is free and can be attended by people of all ages, including children assisted by an adult.

Laila Lindqvist, known as a stylist and photographer, will take pictures of the event and capture you rocking rocking your style on the photo wall.

Would you like to win Flow Festival 2024 tickets? Who wouldn’t!

Share your Flow Festival outfit during the festival weekend (11.-13.8.2023) on Instagram and tag @redihelsinki @flowfestival and #redilooks in the post. We will choose Top10 outfits for public voting, which will be organized on Redi’s Instagram page. Top2 outfits will win 2 x 3 day tickets for Flow Festival 2024!

On Monday 14.8.2023 Top10 public voting begins on Redi’s IG Stories, voting lasts for 24 hours. On Tuesday 15.8.2023 five (5) outfits that have gathered the most votes will be published for the final vote. On Wednesday 16.8.2023 the winning outfits will be published and the winners will be contacted through IG direct messages. So make sure that a) your profile is public so we can see your post and b) you follow us @redihelsinki so we can send you a private message.