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Normal is a Danish store chain that offers a wide range of normal products at abnormal prices. The product range includes many well-known brands in various product categories, such as skin care and hygiene, cosmetics, snacks, cleaning products and much more. And the best things is that the prices are always low!

Normal also offers a new and unique shopping experience. In addition to the permanent product range, we introduce new exciting products on weekly basis. You may find brands that you have only come across abroad. Maybe it’s a soft drink that you know from American TV series, or a chocolate bar that you got to taste on your last vacation. You will also find brands that are sold exclusively at NORMAL.

Welcome to visit NORMAL!

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